What steps can I take to help avoid suspensions on Bing Ads?
To help avoid suspensions on Bing Ads (now Microsoft Advertising), you can take the following steps:
Create only one account at a time for your business. If you need multiple accounts, use unique details for each and consider informing Microsoft. Verify all payment information and documentation. Ensure your payment details align with your business or personal information to avoid triggering Microsoft’s systems. Avoid high-risk behaviors like using VPNs or frequently changing IP addresses. Log in from a consistent location to prevent unnecessary flags. Thoroughly review and comply with Microsoft Advertising policies. Familiarize yourself with guidelines on ad content, targeting, and prohibited practices. Maintain high-quality ad content. Ensure your ads are clear, accurate, and relevant to the product or service being promoted. Monitor your account regularly. Stay vigilant for any policy violations or suspicious activity. Use appropriate targeting options that don’t violate privacy regulations or infringe upon user preferences. Provide functional and trustworthy landing pages that align with your ad content. Stay up-to-date with industry regulations and legal requirements related to your advertising niche. If you receive a suspension notice, carefully review your account for any mistakes in addresses, zip codes, or website domains before submitting an appeal. By implementing these practices, you can significantly reduce the risk of account suspensions and maintain a positive standing with Microsoft Advertising.